January 13, 2026
Now, this one gets a few backs up — but it’s something I genuinely dislike about the fitness industry: how relentlessly sexualised it’s become.
Let me be clear from the start. I believe a woman can look powerful, glorious, and sexy when she wants to. Sexuality isn’t the issue. Choice isn’t the issue. The problem, for me, is when sexualisation becomes the default marketing tool — the main currency by which credibility, visibility, and success are measured.
The constant filming, the extreme angles, the carefully arched backs and “you know the ones I mean” shots — they take the emphasis away from what fitness actually is. At least, from what fitness means to me.
And I’m not alone in that.
A lot of my clients tell me they actively avoided certain fitness professionals because that style of content felt intimidating, alienating, or simply unrelatable. They didn’t see themselves reflected in it. They didn’t feel welcomed by it. It didn’t say, “You belong here.” It said, “Look like this first.”
We are so much more than a body to be consumed.
I teach people to build their identity around what their body can do, not just how it looks. Around strength, skill, resilience, and confidence. Around progress you can feel in your bones, not just see in the mirror. When you train with purpose and eat in a way that supports your life, you look good as a consequence of the work and the lifestyle — not because you obsessed over aesthetics. The visuals follow the habits.
The aesthetics are not the goal; they’re the bonus that comes after the big wins.
The heavier barbell.
The new skill.
The personal best you never thought you’d hit.
That’s what matters.
This is just my opinion. But if it offends you, I genuinely think it’s worth asking why. Because, truthfully, some of the most unhappy and insecure people I see online are the ones constantly posting those hyper-sexualised images, chasing validation through likes and comments.
We live in a world where, as feminists, we should absolutely be able to wear what we want, feel safe doing so, and not be judged for it. I stand by that. But I also believe change starts with us — with how we choose to represent ourselves, what we normalise, and what we reward with attention.
Lately, a lot of online content feels less like celebration and more like soft-porn marketing dressed up as empowerment. Endless arse shots, extreme poses, and hyper-curated bodies drown out strength, growth, and individuality. That kind of content used to live on separate platforms. Now it’s everywhere — and it’s sold as aspiration.
I’m not saying this to offend anyone. If it does strike a nerve, it might be worth sitting with that. I’ve taken photos like that myself in the past. I’m not superior or immune. I’ve simply grown into someone who values more substance and less spectacle. I want to represent a body that moves, works, thinks, and lives.
This is exactly what my coaching is built on.
I don’t coach bodies to be looked at — I coach people to live better in theirs. My ethos is rooted in education, strength, and sustainability. I teach women how to train in a way that builds confidence, bone density, muscle, and trust in their own capabilities. I teach them how to eat in a way that fuels their life rather than controls it. The goal isn’t perfection or performance for an audience; it’s feeling capable, confident, and grounded in your own body — whether anyone is watching or not.
I also want to say this clearly:
You are allowed to do things and not post them.
You’re allowed to lift something heavy, feel proud, enjoy a moment — and keep it just for you. The belief that “if it isn’t online, it didn’t happen” has crept into everything, and it’s damaging. Your life is still real. Your achievements still count. Even when no one sees them.
It’s okay if you don’t want to be represented by certain poses or angles.
It’s okay to want to show your strength, your personality, your growth — or to show nothing at all.
Most people don’t look like the bodies we see online. And with eating disorders and mental-health struggles at an all-time high, this culture isn’t helping. Vanity shouldn’t cost us our wellbeing.
I love seeing women do cool shit.
Lift. Learn. Grow. Evolve.
That’s what inspires me now — and that’s what I choose to represent.
